Coca-Cola Hellenic Bottling Company: driving the top line through digital transformation
Coca-Cola Hellenic Bottling Company (CCHBC), beverage giant Coca-Cola’s largest bottler in Europe, has made great strides in its digital transformation journey since we sat down with the business in January 2018. “Two things that have happened over the past 12 to 18 months are acceleration and fine-tuning,” says Group CIO Alain Brouhard at CCHBC’s corporate headquarters in Zug, Switzerland. A consummate professional with an active role at both Gartner and Singularity University, Brouhard has...